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Services Marketing: Integrating Customer Focus Across the Firm, 5th ed.
Statement of Responsibility
Author(s)
Zeithaml, Valarie A.
- Personal Name
Bitner, Mary Jo
- Personal Name
Gremler, Dwayne D.
- Personal Name
Edition
5th ed.
Call Number
658.8 ZEI s
ISBN/ISSN
978-007-126393-1
Subject(s)
Marketing
Customer services
Services industries-Marketing
Classification
658.8
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw-Hill/Irwin
Publishing Year
2009
Publishing Place
New York
Collation
xxviii + 708 hlm
Specific Detail Info
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