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Elgar Encyclopedia of Corporate Communication

Author(s) : Podnar, Klement -

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Availability : none copy available

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Brand Communication of NIVEA: How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Author(s) : Rothhan, Daniela -

Call Number : 658.802 ROT b

Availability : 1 copies available for loan

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