Jurnal Manajemen dan Pemasaran Jasa, Vol. 19 No. 1, Maret 2026 
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Jurnal Manajemen dan Pemasaran Jasa, Vol. 18 No. 2, September 2025 
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Integrated Advertising, Promotion, and Marketing Communications, Ed.8 
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Strategic Management: Concepts and Cases (A Competitive Advantage Approach), Ed.16 
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Strategic Communications Planning for Effective Public Relations and Marketing, Ed.5

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Ed.5 
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