Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. 
Call Number : 658.827 KEL s
Availability : 1 copies available for loan
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers 
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Global Brand Strategy: World-wise Marketing in the Age of Branding 
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech 
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The Soul of the Corporation: How to Manage the Identity of your Company 
Call Number : 659.2 BOU s
Availability : 1 copies available for loan