Building a Storybrand: Memperjelas Pesan Anda agar didengar Pelanggan 
Call Number : 658.827 MIL b
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding, Ed.5 
Call Number : 658.827 WHE d
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. 
Call Number : 658.827 KEL s
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets 
Call Number : 384.540684 CHA c
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Brand New China: Advertising, Media, and Commercial Culture 
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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers 
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Global Brand Strategy: World-wise Marketing in the Age of Branding 
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech 
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