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Crisis Communications: a Casebook Approach, Ed. 4

Author(s) : Fearn-Banks, Kathleen -

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Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture

Author(s) : Mital, Anil - Desai, Anoop - Subramanian, Anand - Mital, Aashi -

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The Principles of Product Development: Flow Second Generation Lean Product Development

Author(s) : Reinertsen, Donald G. -

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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Author(s) : Bakker, Diederich -

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Brand Premium: How Smart Brands Make More Money

Author(s) : Hollis, Nigel - Brown, Millward -

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Global Brand Strategy: World-wise Marketing in the Age of Branding

Author(s) : Steenkamp, Jan-Benedict -

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Author(s) : Smith, Brian D. -

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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand, Ed. 1

Author(s) : Sartain, Libby - Schumann, Mark -

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Advanced Brand Management: Managing Brands in a Changing World

Author(s) : Temporal, Paul -

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Brand Personalities and Consumer: Brand Relationships as Elements of Successful Brand Management

Author(s) : Guse, von Katharina S. -

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