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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Author(s) : Hemann, Chuck - Burbary, Ken -

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Five Ways of Doing Qualitative Analysis: Phenomenological Psychology, Grounded Theory, Discourse Analysis, Narrative Research, and Intuitive Inquiry

Author(s) : Wertz, Frederick J. - Charmaz, Kathy - McMullen, Linda M. - Josselson, Ruthellen - Anderson, Rosemarie - McSpadden, Emalinda -

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A Companion to Qualitative Research

Author(s) : Flick, Uwe - Steinke, Ines - Kardorff, Ernst von -

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Introduction to Qualitative Research Methods: A Guidebook and Resource, Ed. 4

Author(s) : Taylor, Steven J. - Bogdan, Robert - DeVault, Marjorie L. -

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Qualitative Research from Start to Finish

Author(s) : Yin, Robert K. -

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Handbook of Methodological Approaches to Community-Based Research: Qualitative, Quantitative, and Mixed Methods

Author(s) : Jason, Leonard A. - Glenwick, David S. -

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Case Study Research: Principles and Practices

Author(s) : Gerring, John -

Call Number : 001.40722 GER c

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Marketing Research: a Practical Approach

Author(s) : Kolb, Bonita -

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Research Methodologies in Supply Chain Management

Author(s) : Kotzab, Herbert - Seuring, Stefan - Muller, Martin - Reiner, Gerald -

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Implementing Models in Quantitative Finance: Methods and Cases

Author(s) : Fusai, Gianluca - Roncoroni, Andrea -

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