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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Author(s) : Bakker, Diederich -

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Global Brand Strategy: World-wise Marketing in the Age of Branding

Author(s) : Steenkamp, Jan-Benedict -

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Author(s) : Smith, Brian D. -

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Brand Relevance: Making Competitors Irrelevant

Author(s) : Aaker, David A. -

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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity

Author(s) : Gains, Neil -

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Brand Gender: Increasing Brand Equity through Brand Personality

Author(s) : Lieven, Theo -

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Brand Management: Research, Theory and Practice

Author(s) : Heding, Tilde - Knudtzen, Charlotte F. - Bjerre, Mogens -

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From Brand Vision to Brand Evaluation: the Strategic Process of Growing and Strengthening Brands, Ed. 2

Author(s) : Chernatony, Leslie de -

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Brands and Branding

Author(s) : Clifton, Rita - Simmons, John -

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Religious Rivalries in the Early Roman Empire and the Rise of Christianity (Studies in Christianity and Judaism)

Author(s) : Vaage, Leif E. -

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