Brand Gender: Increasing Brand Equity through Brand Personality 
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand 
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Brand Personalities and Consumer: Brand Relationships as Elements of Successful Brand Management 
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Customer Experience Management Rebooted: are You an Experience Brand or an Efficiency Brand? 
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From Brand Vision to Brand Evaluation: the Strategic Process of Growing and Strengthening Brands, Ed. 2 
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business 
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Pengaruh Electronic Word of Mouth dalam Media Sosial pada Brand Image dan Purchase Intention (Studi Empiris pada Konsumen Produk Skin Care Innisfree). 
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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, ed.2 
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