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Copywriting: the Creative Process of Writing Text for Advertisements or Publicity Material

Author(s) : Bowdery, Rob -

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The Adweek Copywriting Handbook: the Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Author(s) : Sugarman, Joseph -

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Implementing Word of Mouth Marketing: Online Strategies to Identity Influencers, Craft Stories, and Draw Customers

Author(s) : Cakim, Idil Miriam -

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Learning From Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

Author(s) : Pettit, Raymond -

Call Number : 659.1 PET l

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Advertising Creative: Strategy, Copy, and Design, Ed. 5

Author(s) : Grow, Jean - Altstiel, Tom - Jennings, Marcel -

Call Number : 659.1 ALT a

Availability : 1 copies available for loan

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Ed.3

Author(s) : Quesenberry, Keith A. -

Call Number : 658.872 QUE s

Availability : 1 copies available for loan

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Advertising and Marketing To The New Majority

Author(s) : Woods, Gail Baker -

Call Number : 658.83 WOO a

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Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know

Author(s) : Lakhani, Dave -

Call Number : 658.80019 LAK s

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The Language of Advertising

Author(s) : Goddard, Angela -

Call Number : 659.1 GOD l

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Ngobrolin Iklan Yuk!

Author(s) : Hakim, Budiman -

Call Number : 659.1 HAK n

Availability : 2 copies available for loan

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