Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program 
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The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand 
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Ed.12 
Call Number : 658.82 BEL a
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Encyclopedia of Major Marketing Campaigns, Volume 2 
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Copywriting: the Creative Process of Writing Text for Advertisements or Publicity Material 
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The Adweek Copywriting Handbook: the Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 
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Implementing Word of Mouth Marketing: Online Strategies to Identity Influencers, Craft Stories, and Draw Customers 
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Learning From Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success 
Call Number : 659.1 PET l
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