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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Author(s) : Bakker, Diederich -

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Brand Premium: How Smart Brands Make More Money

Author(s) : Hollis, Nigel - Brown, Millward -

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Global Brand Strategy: World-wise Marketing in the Age of Branding

Author(s) : Steenkamp, Jan-Benedict -

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Author(s) : Smith, Brian D. -

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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand, Ed. 1

Author(s) : Sartain, Libby - Schumann, Mark -

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Advanced Brand Management: Managing Brands in a Changing World

Author(s) : Temporal, Paul -

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Brand Personalities and Consumer: Brand Relationships as Elements of Successful Brand Management

Author(s) : Guse, von Katharina S. -

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Customer Experience Management Rebooted: are You an Experience Brand or an Efficiency Brand?

Author(s) : Walden, Steven -

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Brand Management: Research, Theory and Practice

Author(s) : Heding, Tilde - Knudtzen, Charlotte F. - Bjerre, Mogens -

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From Brand Vision to Brand Evaluation: the Strategic Process of Growing and Strengthening Brands, Ed. 2

Author(s) : Chernatony, Leslie de -

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