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Beyond Mind Games: the Marketing Power of Psychographics

Author(s) : Piirto, Rebecca -

Call Number : 658.83 PII b

Availability : 1 copies available for loan

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Competiting for Markets: Growth Strategies for SMEs

Author(s) : Lee, Khai Sheang - Lim, Guan Hua - Tan, Soo Jiuan -

Call Number : 338.642095 LEE c

Availability : 1 copies available for loan

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Author(s) : Fortini-Campbell, Lisa -

Call Number : 658.8342 FOR h

Availability : 1 copies available for loan

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Market Segmentation: How to Do It, How to Profit from It, 2nd ed.

Author(s) : McDonald, Malcolm - Dunbar, Ian -

Call Number : 658.802 MCD m

Availability : 1 copies available for loan

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Gaming Your Market: Cara Seru Menggairahkan Pasar!

Author(s) : Mulyadi, Ivan -

Call Number : 658.8 MUL g

Availability : 1 copies available for loan

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Paradox Marketing In Practice

Author(s) : Utoyo, Indra - Awaluddin, Muhammad - Silalahi, Sukardi -

Call Number : 658.8 UTO p

Availability : 1 copies available for loan

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Global Marketing Management, Ed.4

Author(s) : Kotabe, Masaaki - Helsen, Kristiaan -

Call Number : 658.8 KOT g

Availability : 2 copies available for loan

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Essentials of Marketing Research, Ed.3

Author(s) : Babin, Barry J. - Zikmund, William G. -

Call Number : 658.83 ZIK e

Availability : 2 copies available for loan

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Business Market Management: Understanding, Creating, and Delivering Value, Ed.3

Author(s) : Anderson, James C. - Narus, James A. - Narayandas, Das -

Call Number : 658.8 AND b

Availability : 2 copies available for loan

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You are a Brand: Bagaimana Orang-orang Cerdas Membangun Brand Pribadi Mereka untuk Kesuksesan Bisnis

Author(s) : Kaputa, Catherine -

Call Number : 650.1 KAP y

Availability : 1 copies available for loan

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