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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Author(s) : Smith, Brian D. -

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Brand Relevance: Making Competitors Irrelevant

Author(s) : Aaker, David A. -

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, Ed.2

Author(s) : Rowles, Daniel -

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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity

Author(s) : Gains, Neil -

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Author(s) : Kaputa, Catherine -

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Brand Gender: Increasing Brand Equity through Brand Personality

Author(s) : Lieven, Theo -

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Brand Personalities and Consumer: Brand Relationships as Elements of Successful Brand Management

Author(s) : Guse, von Katharina S. -

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Brand Management: Research, Theory and Practice

Author(s) : Heding, Tilde - Knudtzen, Charlotte F. - Bjerre, Mogens -

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Business Hack: The Wealth Dragon Way to Build a Successful Business in the Digital Age

Author(s) : Lee, John -

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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Author(s) : Backaler, Joel -

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