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Marketing Management: a Strategic Decision-Making Approach, 7th ed.

Author(s) : Walker, Orville C. - Mullins, John W. -

Call Number : 658.802 MUL m

Availability : 3 copies available for loan

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The Marketing Mavens

Author(s) : Capon, Noel -

Call Number : 658.8 CAP m

Availability : 1 copies available for loan

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Business Development: A Market-Oriented Perspective

Author(s) : Sorensen, Hans Eibe -

Call Number : 658.4012 SOR b

Availability : none copy available

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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to buy

Author(s) : Rosen, John - Turano, AnnaMaria -

Call Number : 658.8 ROS s

Availability : 1 copies available for loan

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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

Author(s) : Fox, Jeffreey J. - Gregory, Richard C. -

Call Number : 658.8 FOX d

Availability : 1 copies available for loan

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Gimme!: The Human Nature of Successful Marketing

Author(s) : Hallward, John -

Call Number : 658.8 HAL g

Availability : 2 copies available for loan

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Marketing Management: Knowledge and Skills

Author(s) : Donnelly, James H., Jr. - Peter, J. Paul -

Call Number : 658.8 PET m

Availability : 1 copies available for loan

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