Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity 
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Brand Gender: Increasing Brand Equity through Brand Personality 
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From Brand Vision to Brand Evaluation: the Strategic Process of Growing and Strengthening Brands, Ed. 2 
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The Complete Idiot's Guide to Brand Management 
Call Number : 658.827 NIC c
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What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From the Rest 
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Building a Storybrand: Clarify Your Message So Customers Will Listen 
Call Number : 658.827 MIL b
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Harvard Business Review on Brand Management 
Call Number : 658.827 HAR h
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Relevance: Making Stuff that Matters 
Call Number : 658.827 MAN r
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