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Well-Designed: How to Use Empathy to Create Products People Love

Author(s) : Kolko, Jon -

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Monetizing Innovation: How Smart Companies Design the Product Around the Price

Author(s) : Ramanujam, Madhavan - Tacke, Georg -

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The Rise of The Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Author(s) : Lee, John - Dempster, Craig -

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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Author(s) : Funk, Tom -

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How Political Actors Use the Media: A Functional Analysis of the Media's Role in Politics

Author(s) : Van Aelst, Peter - Walgrave, Stefaan -

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Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture

Author(s) : Mital, Anil - Desai, Anoop - Subramanian, Anand - Mital, Aashi -

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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Author(s) : Grams, Chris -

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Brand Premium: How Smart Brands Make More Money

Author(s) : Hollis, Nigel - Brown, Millward -

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Global Brand Strategy: World-wise Marketing in the Age of Branding

Author(s) : Steenkamp, Jan-Benedict -

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The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand

Author(s) : du Plessis, Erik -

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