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Brand Gender: Increasing Brand Equity through Brand Personality

Author(s) : Lieven, Theo -

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Brand Personalities and Consumer: Brand Relationships as Elements of Successful Brand Management

Author(s) : Guse, von Katharina S. -

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Brand Management: Research, Theory and Practice

Author(s) : Heding, Tilde - Knudtzen, Charlotte F. - Bjerre, Mogens -

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Business Hack: The Wealth Dragon Way to Build a Successful Business in the Digital Age

Author(s) : Lee, John -

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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Author(s) : Backaler, Joel -

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Digital Marketing for Dummies

Author(s) : Deiss, Ryan - Henneberry, Russ -

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Understanding Digital Marketing: Marketing strategies for engaging the digital generation, Ed. 3

Author(s) : Ryan, Damian -

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author(s) : Walter, Ekaterina - Gioglio, Jessica -

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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Author(s) : Kirby, Justin - Marsden, Paul -

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Proses Perencanaan Promosi Digital Marketing Hana Tour Selama Pandemi Covid-19

Author(s) : Nurdiana -

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