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Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data

Author(s) : Ratner, Bruce -

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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Author(s) : Pulizzi, Joe -

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Digital Marketing: a Practical Approach, Ed. 3

Author(s) : Charlesworth, Alan -

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When Talent isn’t Enough: Business Basics for the Creatively Inclined

Author(s) : Fischer, Kristen -

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Social Media: Master Social Media Marketing Facebook, Twitter, YouTube & Instagram

Author(s) : Kennedy, Grant -

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Well-Designed: How to Use Empathy to Create Products People Love

Author(s) : Kolko, Jon -

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Monetizing Innovation: How Smart Companies Design the Product Around the Price

Author(s) : Ramanujam, Madhavan - Tacke, Georg -

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The Rise of The Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Author(s) : Lee, John - Dempster, Craig -

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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Author(s) : Funk, Tom -

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How Political Actors Use the Media: A Functional Analysis of the Media's Role in Politics

Author(s) : Van Aelst, Peter - Walgrave, Stefaan -

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