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Media Math: Basic Techniques of Media Evaluation

Author(s) : Hall, Robert W. -

Call Number : 659.10151 HAL m

Availability : 1 copies available for loan

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The How to Book of Advertising

Author(s) : Strong, Leonard V. -

Call Number : 659.1 STR h

Availability : 1 copies available for loan

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Introduction to Advertising Media: Research, Planning, and Buying

Author(s) : Surmanek, Jim -

Call Number : 659.111 SUR i

Availability : 1 copies available for loan

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Gender Advertisements

Author(s) : Goffman, Erving -

Call Number : 659.1 GOF g

Availability : 1 copies available for loan

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Working the Territory: 60 Years of Advertising from the People of Needham Harper Worldwide

Author(s) : Harper, Paul -

Call Number : 338.7616591 HAR w

Availability : 1 copies available for loan

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Essentials of Advertising

Author(s) : Kaufman, Louis -

Call Number : 659.1 KAU e

Availability : 1 copies available for loan

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Successful Advertising Research Methods

Author(s) : Haskins, Jack - Kendrick, Alice -

Call Number : 659.1072 HAS s

Availability : 1 copies available for loan

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Advertising, 2nd ed.

Author(s) : Weilbacher, William M. -

Call Number : 659.1 WEI a

Availability : 1 copies available for loan

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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

Author(s) : Jackall, Robert - Hirota, Janice M. -

Call Number : 659.0973 JAC i

Availability : 1 copies available for loan

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Ogilvy on Advertising

Author(s) : Ogilvy, David -

Call Number : 659.1 OGI o

Availability : 2 copies available for loan

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