ASEAN Marketing Journal, Vol. 14 No. 1, June 2022
Research Articles
1. The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference. --Wahyuningsih Wahyuningsih, Hanny Nasution, Yulia H. Yeni, and Ratna Roostika
2. For Mod’s Sake! The Role of Perceived Brand Image, Brand Identification, and Online Community Environments in Building Brand Love. --Ferdian Hendrasto
3. Revisiting Integrated Mobile Advertising Model in Indonesia: A Replication Study. --Naufal Pradipta, Adhi S. Santoso, and Liza Agustina M. Nelloh
4. The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers. --Iin Mayasari and Handrix C. Haryanto
5. The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case. --Nadia N. Sari
6. Antecedents of Customer Brand Engagement Affecting Customer Satisfaction, Trust, and Commitments in Forming Loyalty and Word of Mouth in Indonesia. --Unik D. Lestari and Tantri Yanuar R. Syah
7. The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying. --Rifelly Dewi Astuti and Sara Almira Nindyaswari
1. The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference. --Wahyuningsih Wahyuningsih, Hanny Nasution, Yulia H. Yeni, and Ratna Roostika
2. For Mod’s Sake! The Role of Perceived Brand Image, Brand Identification, and Online Community Environments in Building Brand Love. --Ferdian Hendrasto
3. Revisiting Integrated Mobile Advertising Model in Indonesia: A Replication Study. --Naufal Pradipta, Adhi S. Santoso, and Liza Agustina M. Nelloh
4. The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers. --Iin Mayasari and Handrix C. Haryanto
5. The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case. --Nadia N. Sari
6. Antecedents of Customer Brand Engagement Affecting Customer Satisfaction, Trust, and Commitments in Forming Loyalty and Word of Mouth in Indonesia. --Unik D. Lestari and Tantri Yanuar R. Syah
7. The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying. --Rifelly Dewi Astuti and Sara Almira Nindyaswari
Mayasari, Iin - Personal Name
Astuti, Rifelly Dewi - Personal Name
Wahyuningsih, Wahyuningsih - Personal Name
Hendrasto, Ferdian - Personal Name
Pradipta, Naufal - Personal Name
Sari, Nadia N. - Personal Name
Lestari, Unik D. - Personal Name
Astuti, Rifelly Dewi - Personal Name
Wahyuningsih, Wahyuningsih - Personal Name
Hendrasto, Ferdian - Personal Name
Pradipta, Naufal - Personal Name
Sari, Nadia N. - Personal Name
Lestari, Unik D. - Personal Name
Vol. 14 No. 1, June 2022
2356-2242
e-Journal MJ
Inggris
FE Universitas Indonesia
2022
Depok
LOADING LIST...
LOADING LIST...