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Applications in Basic Marketing: Clippings from the Popular Business Press

This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
Perreault, William D. - Personal Name
McCarthy, E. Jerome - Personal Name
1995-1996 edition
658.8 PER a
0-256-18834-3
658.8
Printed Book
Inggris
Irwin
1995
Chicago
vi + 213 hlm
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