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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Ed.5
Statement of Responsibility
Author(s)
Keller, Kevin Lane
- Personal Name
Swaminathan, Vanitha
- Personal Name
Edition
5
Call Number
ISBN/ISSN
978-1-292-31499-0
Subject(s)
Consumer Behavior
Brand management
Marketing strategy
Brand equity
Brand positioning
Classification
Series Title
GMD
e-Book PMJ
Language
Inggris
Publisher
Pearson Education
Publishing Year
2020
Publishing Place
United Kingdom
Collation
621 hlm
Specific Detail Info
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