Bogor Botanical Gardens, as one of Indonesiaís leading destinations for education and conservation, has experienced a decline in visitor numbers in recent years. The lack of interactive activities and limited information about various garden areas are among the factors contributing to this issue. This study aims to design a brand activation program entitled 'Stamp Adventure' at Bogor Botanical Gardens to increase number of visitor and create a more engaging visitor experience. The research employs a qualitative method through literature studies, observation, and data analysis regarding visitor needs. The results of this research are the design of the 'Stamp Adventure' brand activation program along with its supporting media and promotional publication plan. The program offers an interactive experience through stamp collection activities at various garden points, encouraging visitors to explore the gardens in a fun and unique way. The findings conclude that the 'Stamp Adventure' program has the potential to attract more visitors, enhance brand awareness of Bogor Botanical Gardens, and provide creative education about flora and ecosystems.

Keywords: Brand Activation, Stamp Adventure, Bogor Botanical Gardens, Number of Visitors