Annual Marketing Management Association Spring Conference, 2024
Articles
1. STUDENT ENGAGEMENT TO INITIATE INSTRUCTION. --Marilyn Martin Melchiorre
2. EXPLORING THE CREDIBILITY OF ACCENT ACROSS FOUR UNITED STATES CITIES. --Jose De Jesus Sotelo
3. EXPLORING THE AISLES OF AUTOMATION. --Kimberly K. Powell
4. GROOMED FOR GREATNESS: NURTURING IDENTITY AND WELL-BEING. --Kimberly K. Powell
5. REVERSIBLE FIGURE ADS—A NEW FORM OF MARKETING COMMUNICATION. --Praggyan (Pam) Mohanty
6. AIRPORT HOTELS RESPONSE APPROACH TO NEGATIVE ONLINE REVIEWS ON THIRD-PARTY BOOKING PLATFORM. --Alex Cheing
7. TEACHING INNOVATION IN RETAILING. --Nabanita Talukdar
8. SPEED KILLS? THE RELATIONSHIP BETWEEN TIMEON-TASK, INFORMATION PROCESSING SPEED AND STUDENT PERFORMANCE. --Jane Lee Saber
9. ATMOSPHERICS IN THE MARKETING CLASSROOM. --Brittany Dobill
10. INFLUENCE OF NON-FAMILY CEO SUCCESSION ON BRAND IN B2B FAMILY-OWNED FIRMS. --Beth Houran
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1. STUDENT ENGAGEMENT TO INITIATE INSTRUCTION. --Marilyn Martin Melchiorre
2. EXPLORING THE CREDIBILITY OF ACCENT ACROSS FOUR UNITED STATES CITIES. --Jose De Jesus Sotelo
3. EXPLORING THE AISLES OF AUTOMATION. --Kimberly K. Powell
4. GROOMED FOR GREATNESS: NURTURING IDENTITY AND WELL-BEING. --Kimberly K. Powell
5. REVERSIBLE FIGURE ADS—A NEW FORM OF MARKETING COMMUNICATION. --Praggyan (Pam) Mohanty
6. AIRPORT HOTELS RESPONSE APPROACH TO NEGATIVE ONLINE REVIEWS ON THIRD-PARTY BOOKING PLATFORM. --Alex Cheing
7. TEACHING INNOVATION IN RETAILING. --Nabanita Talukdar
8. SPEED KILLS? THE RELATIONSHIP BETWEEN TIMEON-TASK, INFORMATION PROCESSING SPEED AND STUDENT PERFORMANCE. --Jane Lee Saber
9. ATMOSPHERICS IN THE MARKETING CLASSROOM. --Brittany Dobill
10. INFLUENCE OF NON-FAMILY CEO SUCCESSION ON BRAND IN B2B FAMILY-OWNED FIRMS. --Beth Houran
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Melchiorre, Marilyn Martin - Personal Name
Sotelo, Jose De Jesus - Personal Name
Powell, Kimberly K. - Personal Name
Mohanty, Praggyan (Pam) - Personal Name
Cheing, Alex - Personal Name
Talukdar, Nabanita - Personal Name
Saber, Jane Lee - Personal Name
Dobill, Brittany - Personal Name
Houran, Beth - Personal Name
Sotelo, Jose De Jesus - Personal Name
Powell, Kimberly K. - Personal Name
Mohanty, Praggyan (Pam) - Personal Name
Cheing, Alex - Personal Name
Talukdar, Nabanita - Personal Name
Saber, Jane Lee - Personal Name
Dobill, Brittany - Personal Name
Houran, Beth - Personal Name
Spring Conference, 2024
2325-3533
e-Proceeding
Inggris
Marketing Management Association
2024
USA
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