The Art and Science of Modern Marketing Education: 2024 Annual Fall Educators’ Conference Proceedings
Articles
1. STRATEGIC APPROACH TO CONFRONTING THE CHALLENGES IN OVERCOMING FACULTY BURNOUT AND FATIGUE. --Henry Roehrich, Julie Grabanski, Nicholas Miceli
2. MARKETING EDUCATION AND BUILDING CHARACTER CORNERSTONES. --Paul E. Kotz
3. RECLAIMING THE VALUE OF U.S. HIGHER EDUCATION. --Tom Noland, Nicholas Rhew, Chad Milewicz
4. THE MARKETING AND ANALYTICS OF A TRIP CHAINING SERVICE. --Michael J. Messina, Alfred L. Guiffrida
5. USING AI TO TRAIN MARKETING STUDENTS TO BE EMPATHETIC. --Mary Martin
6. USING DATABASE MANAGEMENT ACTIVITIES FOR SELF-CONFIDENCE AND SENSE OF BELONGING. --Brian A. Vander Schee
7. CEO INTEGRITY'S INFLUENCE ON FIRM DIGITAL ORIENTATION: HOW CMOS AND AD INTENSITY DRIVE DIGITAL ORIENTATION. --Prachi Gala
8. ENGAGING POST-PANDEMIC STUDENTS USING AI. --Mark Peterson
9. THE USE OF IMPROV IN FOSTERING CREATIVITY AND REDUCING PUBLIC SPEAKING ANXIETY IN MARKETING STUDENTS. --Jana Rutherford, Barbara Ross Wooldridge
10. GETTING MARKETING MAJORS TO VALUE THEIR MARKETING DEGREES. --Ron Christian
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1. STRATEGIC APPROACH TO CONFRONTING THE CHALLENGES IN OVERCOMING FACULTY BURNOUT AND FATIGUE. --Henry Roehrich, Julie Grabanski, Nicholas Miceli
2. MARKETING EDUCATION AND BUILDING CHARACTER CORNERSTONES. --Paul E. Kotz
3. RECLAIMING THE VALUE OF U.S. HIGHER EDUCATION. --Tom Noland, Nicholas Rhew, Chad Milewicz
4. THE MARKETING AND ANALYTICS OF A TRIP CHAINING SERVICE. --Michael J. Messina, Alfred L. Guiffrida
5. USING AI TO TRAIN MARKETING STUDENTS TO BE EMPATHETIC. --Mary Martin
6. USING DATABASE MANAGEMENT ACTIVITIES FOR SELF-CONFIDENCE AND SENSE OF BELONGING. --Brian A. Vander Schee
7. CEO INTEGRITY'S INFLUENCE ON FIRM DIGITAL ORIENTATION: HOW CMOS AND AD INTENSITY DRIVE DIGITAL ORIENTATION. --Prachi Gala
8. ENGAGING POST-PANDEMIC STUDENTS USING AI. --Mark Peterson
9. THE USE OF IMPROV IN FOSTERING CREATIVITY AND REDUCING PUBLIC SPEAKING ANXIETY IN MARKETING STUDENTS. --Jana Rutherford, Barbara Ross Wooldridge
10. GETTING MARKETING MAJORS TO VALUE THEIR MARKETING DEGREES. --Ron Christian
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Roehrich, Henry - Personal Name
Rutherford, Jana - Personal Name
Peterson, Mark - Personal Name
Gala, Prachi - Personal Name
Schee, Brian A. Vander - Personal Name
Martin, Mary - Personal Name
Messina, Michael J. - Personal Name
Noland, Tom - Personal Name
Kotz, Paul E. - Personal Name
Christian, Ron - Personal Name
Rutherford, Jana - Personal Name
Peterson, Mark - Personal Name
Gala, Prachi - Personal Name
Schee, Brian A. Vander - Personal Name
Martin, Mary - Personal Name
Messina, Michael J. - Personal Name
Noland, Tom - Personal Name
Kotz, Paul E. - Personal Name
Christian, Ron - Personal Name
2024 Annual Fall Educators’ Conference Proceedings
2325-3533
e-Proceeding
Inggris
Marketing Management Association
2024
USA
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