Articles

1. Real Estate Business Model Adaptation Using Business Model Canvas: Case Study Pt. Bayu Cahaya Gemilang Bogor. --Muhammad Rizqy Cahyaputra, Dodie Tricahyono
2. Analysis of Service Quality on Customer Satisfaction at Bank Mega Trans Studio Mall Bandung with Employee Performance as an Intervening Variable. --Ghaisani Khairana Putri, Abdurrahman Faris Indriya
3. The Effect of Social Media Marketing Activities on Continuance Intention, Participation Intention, and Purchase Intention on Instagram Brand Hmns Parfumery. --I Gusti Agung Putra Indra Aryadinata, Refi Rifaldi Windya Giri
4. The Influence of Celebrity Endorsement and Online Consumer Reviews on Buying Interest in Eat Sambel Products at E-commerce Shopee. --Vanesa Rizkia Firdausi, Refi Rifaldi Windya Giri
5. The Effect of E-service Quality and Price on Purchasing Decisions for Streaming Music Subscription Services on Spotify. --Shalana Hardja Ragana, Maya Arianti
6. The Effect of Electronic Word Of Mouth (ewom) on Buying Intention for Scarlett Products at Shopee. --Amelia Oktaviani, Tarandhika Tantra
7. The Effect of Gold Price and Rupiah Dollar Exchange Rate in Indonesia on the Composite Stock Price Index (ihsg) 2020 - 2022. --Fadillah Hafizh Zulkarnaen, Teguh Iman Santoso
8. The Effect of Internal Locus of Control and Self Efficacy on Interest in Becoming a Studentpreneur in IndonesiaWahyu Anggie Wibowo, Nidya Dudija
9. The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram
Tarisa, Refi Rifaldi Windya Giri