Articles

1. Mitigating Online Risk Through Trust: A TPB Approach. --Dudi Permana, Hasbin, C. Catur Widayati, Hasliza Abdul Halim
2. Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism. --Gunarso Wiwoho, Sulis Riptiono
3. A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision. --Roymon Panjaitan, Handy Nur Cahya
4. Digital Banking, Digital Culture, Organizational Learning, Innovation, and Employee Performance. --Mega Mahayani, Gede Sri Darma
5. Driving Success in Fast-Fashion Retail: A Moderated Mediation Model. --William Widjaja, Sabil Sabil, Michael Michael, Devi Rahnjen Wijayadne
6. The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers. --Cokki, Saraswati Hazain
7. Co-Creation Experience of Indonesian Gen Z in Mobile Commerce. --Muhammad Iqbal Firdaus, Cynthia A. Utama, Gita Gayatri, Whony Rofianto
8. How to Strengthen Customer Loyalty with Technology. --Charisma Pamungkas, Shine Pintor Siolemba Patiro, Joko Rizkie Widokarti
9. Building Homestay User Loyalty with Operational Risk Management Mediated by Satisfaction. --Dwiyono Rudi Susanto, Sugiarto Sugiarto, Amin Kiswantoro, Tonny Hendratono; Sony Heru Priyanto, Fongnawati Budhijono; Nur Rohman
10. Barriers to E-Commerce Adoption for MSMEs in LAZISMU East Java. --Mochamad Mochklas, Dwi Songgo Panggayudi, Anggita Nurhayati