Research Articles

1. Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study. --Arisman Arisman and Imam Salehudin
2. Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country. --Jony Oktavian Haryanto, Hanif Adinugroho Widyanto, Hari Suryanto, and Adhi Setyo Santoso
3. The Effects of Country of Origin and Social Media Opinion Leaders on Purchase Intention for Wuling Vehicles. --Fandis Ekyawan and Ma’ruf Fauzi Rahman
4. Neuromarketing Study: The Effect of Jingle on Consumer Behavior. --Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
5. Gamification: Saving in Digital Banking is Like Playing A Game. --Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, and Jhonny Marbun