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Detail Record
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Consumer Behavior: Building Marketing Strategy
Statement of Responsibility
Author(s)
Hawkins, Del I.
- Personal Name
Mothersbaugh, David L.
- Personal Name
Mothersbaugh, Linda L.
- Personal Name
Tom, Gail
- Personal Name
Edition
13th ed.
Call Number
ISBN/ISSN
978-1-259-23254-1
Subject(s)
Consumer Behavior
Market surveys
Classification
Series Title
GMD
e-book
Language
Inggris
Publisher
McGraw-Hill
Publishing Year
2016
Publishing Place
New York
Collation
xxiv + 788 hlm
Specific Detail Info
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