Analisis Deskriptif Kanal YouTube The Late Late Show with James Corden versi BTS in the crosswalk
Korean culture's development and public expansion to all corners of the world present a tendency for people to accept this culture. This phenomenon is often found in everyday life. Technology development is also a significant factor in public enthusiasm regarding the Korean Wave worldwide. The Korean Wave phenomenon is dominated by the entertainment industry, one of which is music. The pop music industry in Korea is the most extensive interest of the millennial population. K-Pop, or Korean Pop, is dominated by idol groups consisting of boy bands and girl bands, one of which is the famous BTS. BTS is a male vocal group currently at the top of the popularity level and comes from South Korea. BTS is inducted into the Guinness World Records 2022 Hall of Fame because of BTS's consistency in music and its considerable impact on the world. It invited BTS to several talk shows in the US, such as The Late Late Show with James Corden. The Late Late Show has specific segments such as Crosswalk the Musical. In realizing effective communication, it is necessary to deliver a good message by the message's sender. The meaning is conveyed implicitly, so an appropriate analytical method is needed to determine the message. Research Methodology: qualitative with descriptive content analysis method by analyzing aspects of content, process, and emergence. Data was obtained through observation and documentation. The unit of analysis is the YouTube channel of the BTS in the crosswalk version of The Late Late Show with James Corden, which has a duration of 9 minutes and 58 seconds. Research results: showing aspects of content, process, and appearance that complement each other to convey messages gradually starting from the introduction of BTS and the characteristics of its members, proficiency in performance, the phenomenon of fanaticism towards idols, depicting the real-life of the idol, and delivering promotions to get to know BTS better. Conclusion and Suggestion: The Late Late Show with James Corden as a communicator who provides information about BTS with implied meanings and messages. This communication aims to introduce BTS to the international community, both for Army and non-Army.
Jeprian Saputra - Personal Name
118106127 - Jeprian Saputra
Skripsi PIK
Indonesia
Universitas Paramadina
2022
Jakarta
77 p.
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