Purpose of Research: to figure out strategy planning of Creative Economy Agency in an effort to remove music piracy in Indonesia. Methodology: This research employs Qualitative Methodology. Research Method: Case Study. Type of Research: Qualitative Descriptive Research. Data Collection Techniques: interviews, non-participants’ observation. Result: Since it was established, the Creative Economy Agency has one of the missions that contains educate public in giving appreciation to copyrighted works and intellectual rights. This mission is translated into an anti-piracy music program that will run from 2016 to 2030. The expected goal is that people can change the mindset, attitudes and behavior towards music piracy. Creative Economy Agency has stages to achieve the objectives ranging from: the identification of the problem, target identification, communication purpose, media selection, media planning, simulation, drafting messages, monitoring and evaluation. Furthermore, the agency also has a strategy in stages such as the determination of the ‘source’ must have credibility, appeal and strength. Messages that are tailored to the target and the characteristics of media. A variety of media to cover the shortfall in the respective media. Reconigzing the target is based on lifestyle, location and habits.

Conclusion: Creative Economy Agency has not completely followed the communication strategy and planning for the anti-piracy music program in Indonesia.
Key Words: Communication Strategy, Communication Planning, Social Marketing
Bibliography: 21 books