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Consumer Behavior: Building Marketing Strategy, Ed 14
Statement of Responsibility
Author(s)
Hawkins, Del I.
- Personal Name
Mothersbaugh, David L.
- Personal Name
Kleiser, Susan Bardi
- Personal Name
Edition
14
Call Number
658.8342 MOT c
ISBN/ISSN
978-1-260-56648-2
Subject(s)
Perilaku Konsumen
Consumer Behavior
Consumer behavior-Marketing strategy
Classification
658.8342
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw Hill
Publishing Year
2020
Publishing Place
New York
Collation
xix + 814 hlm
Specific Detail Info
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