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Advertising and Promotion: An Integrated Marketing Communications Perspective, Ed.12
Statement of Responsibility
Author(s)
Belch, George E.
- Personal Name
Belch, Michael A.
- Personal Name
Edition
12
Call Number
658.82 BEL a
ISBN/ISSN
978-1-260-57099-1
Subject(s)
Advertising and promotion
Integrated Marketing Communications
Classification
658.82
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw Hill
Publishing Year
2021
Publishing Place
New York
Collation
xxxi + 740 hlm
Specific Detail Info
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