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The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand
Statement of Responsibility
Author(s)
du Plessis, Erik
- Personal Name
Edition
Call Number
ISBN/ISSN
978-0-7494-6298-7
Subject(s)
Marketing-Psychological Aspects
Advertising-Psychological aspects
Neuromarketing
Branding (Marketing)
Classification
Series Title
GMD
e-book
Language
Inggris
Publisher
Kogan Page Limited
Publishing Year
2011
Publishing Place
London
Collation
xviii + 254 hlm
Specific Detail Info
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