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Brand Gender: Increasing Brand Equity through Brand Personality
Statement of Responsibility
Author(s)
Lieven, Theo
- Personal Name
Edition
Call Number
ISBN/ISSN
978-3-319-60219-6
Subject(s)
Brand Name Products
Branding (Marketing)
Classification
Series Title
GMD
e-Book PMJ
Language
Inggris
Publisher
Palgrave Macmillan
Publishing Year
2018
Publishing Place
Basingstoke
Collation
xx + 265 hlm
Specific Detail Info
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