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From Brand Vision to Brand Evaluation: the Strategic Process of Growing and Strengthening Brands, Ed. 2
Statement of Responsibility
Author(s)
Chernatony, Leslie de
- Personal Name
Edition
2
Call Number
ISBN/ISSN
978-0-7506-6749-4
Subject(s)
Product management
Brand Name Products
Trademarks
Classification
Series Title
GMD
e-Book PMJ
Language
Inggris
Publisher
Butterworth-Heinemann
Publishing Year
2006
Publishing Place
Oxford
Collation
xviii + 318 hlm
Specific Detail Info
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