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Global Brand Strategy: World-wise Marketing in the Age of Branding
Statement of Responsibility
Author(s)
Steenkamp, Jan-Benedict
- Personal Name
Edition
Call Number
ISBN/ISSN
978-1-349-94994-6
Subject(s)
Export Marketing
Branding (Marketing)
Brand Name Products-Management
Brand name products-Planning
Classification
Series Title
GMD
e-Book PMM
Language
Inggris
Publisher
Palgrave Macmillan
Publishing Year
2017
Publishing Place
London
Collation
xxiv + 319 hlm
Specific Detail Info
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