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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Statement of Responsibility
Author(s)
Bakker, Diederich
- Personal Name
Edition
Call Number
ISBN/ISSN
978-3-658-08221-5
Subject(s)
Brand management-Strategy
Product management
Brand Name Products-Management
Classification
Series Title
GMD
e-Book PMJ
Language
Inggris
Publisher
Springer Gabler
Publishing Year
2015
Publishing Place
Germany
Collation
xix + 273 hlm
Specific Detail Info
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