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Strategic Marketing, Ed. 10
Statement of Responsibility
Author(s)
Cravens, David W.
- Personal Name
Piercy, Nigel F.
- Personal Name
Edition
10
Call Number
658.8 CRA s
ISBN/ISSN
978-007-132623-0
Subject(s)
Marketing-Management
Marketing-Management-Case studies
Marketing-Decision making
Classification
658.8
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw-Hill Education
Publishing Year
2013
Publishing Place
New York
Collation
xviii + 653 hlm
Specific Detail Info
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