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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Statement of Responsibility
Author(s)
Kim, W. Chan
- Personal Name
Mauborgne, Renee
- Personal Name
Edition
Call Number
658.802 KIM b
ISBN/ISSN
978-1-62527-449-6
Subject(s)
Market segmentation
New Products
Classification
658.802
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Harvard Business Review
Publishing Year
2015
Publishing Place
United States of America
Collation
xxviii + 287 hlm
Specific Detail Info
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