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ISBN/ISSN

GMD

Collection Type

Location

Universitas Paramadina

Perpustakaan

Detail Record

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Beyond Mind Games: the Marketing Power of Psychographics

Statement of Responsibility

Author(s)

Piirto, Rebecca - Personal Name

Edition

Call Number

658.83 PII b

ISBN/ISSN

0-936889-10-1

Subject(s)

Consumer Behavior
Marketing Research
Market segmentation
Psychographics

Classification

658.83

Series Title

GMD

Printed Book

Language

Inggris

Publisher

American Demographics Books

Publishing Year

1991

Publishing Place

New York

Collation

vi + 263 hlm

Specific Detail Info

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