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Market Segmentation: How to Do It, How to Profit from It, 2nd ed.
Statement of Responsibility
Author(s)
McDonald, Malcolm
- Personal Name
Dunbar, Ian
- Personal Name
Edition
2
Call Number
658.802 MCD m
ISBN/ISSN
0-333-73369X
Subject(s)
Marketing
Market segmentation
Target marketing
Classification
658.802
Series Title
GMD
Printed Book
Language
Inggris
Publisher
MacMillan Press Ltd
Publishing Year
1998
Publishing Place
London
Collation
xxiii + 376 hlm
Specific Detail Info
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