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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed.
Statement of Responsibility
Author(s)
Keller, Kevin Lane
- Personal Name
Edition
4th ed.
Call Number
658.827 KEL s
ISBN/ISSN
978-0-273-77941-4
Subject(s)
Brand management-Strategy
Brand Name Products-Management
Classification
658.827
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Pearson
Publishing Year
2013
Publishing Place
England
Collation
590 hlm
Specific Detail Info
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