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International Marketing: A Cultural Approach
Statement of Responsibility
Author(s)
Usunier, Jean-Claude
- Personal Name
Edition
Call Number
658.8 USU i
ISBN/ISSN
0-13-194580-7
Subject(s)
Intercultural Communication
International business enterprises-Social aspects
Export Marketing-Social Aspects
Classification
658.8
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Prentice Hall
Publishing Year
1993
Publishing Place
London
Collation
xiii + 494 hlm
Specific Detail Info
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