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ISBN/ISSN

GMD

Collection Type

Location

Universitas Paramadina

Perpustakaan

Detail Record

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Consumer Behavior: Building Marketing Strategy, Ed.12

Statement of Responsibility

Author(s)

Hawkins, Del I. - Personal Name
Mothersbaugh, David L. - Personal Name

Edition

12

Call Number

658.8342 HAW c

ISBN/ISSN

978-981-4607-53-7

Subject(s)

Perilaku Konsumen
Consumer Behavior
Consumer behavior-Marketing strategy

Classification

658.8342

Series Title

GMD

Printed Book

Language

Inggris

Publisher

McGraw-Hill International Edition

Publishing Year

2014

Publishing Place

New York

Collation

xxvii + 772 hlm

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