Lessons on life and business, from the founder of the Rainforest Café--now available in paperback.
As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons—from self-branding to developing strategic partnerships—can transform larger corporations.