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ISBN/ISSN

GMD

Collection Type

Location

Universitas Paramadina

Perpustakaan

Detail Record

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Statement of Responsibility

Author(s)

Shrum, L. J. - Personal Name

Edition

Call Number

659.1019 SHR p

ISBN/ISSN

0-8058-4641-7

Subject(s)

Persuasion (Psychology)
Advertising-Psychological aspects
Mass media-Psychological aspects
Subliminal advertising
Manipulative behavior

Classification

659.1019

Series Title

GMD

e-book

Language

Inggris

Publisher

Lawrence Erlbaum Associates

Publishing Year

2004

Publishing Place

New Jersey

Collation

xvi + 360 hlm

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