How to Think Like the Worlds Greatest Marketing Minds
A well-conceived marketing strategy can catapult a company's sales into the stratospheretaking the innovative marketer along for the ride. However, a poorly planned, badly executed campaign can send that very same company spiraling into bankruptcy. Today, global businesses keep a close eye on the leaders of the marketing world for guidance and inspiration.
What if you had a direct link to the minds of the marketing masters? What if the leading thinkers in the field could share how they faced and dealt with challenging business situationsletting you learn from their mistakes before you have to make critical decisions about your own company? Imagine how you could turn slow-moving products into bestsellers . . . increase your profits exponentially . . . and perhaps find your own place in business history.
How to Think Like the World's Greatest Marketing Minds brings together the men and women who have defined the art of marketing, revealing how they overcame obstacles, grasped business opportunities, and eventually built multi-million dollar empires. Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the expertsfrom Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson,
You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.
With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:
Build an irresistible branding strategyjust as Phil Knight did with the infamous Nike "attitude". Boost sales of your product by recognizing and understanding the consumer's unique bond with the brandvital advice from Sergio Zyman, former marketing chief at Coca-Cola. Maximize merchandising and pursue positive publicity. That's how Martha Stewart found credibility and prestige and built brand recognition. Think and act small and you'll likely achieve extraordinary growth. Herb Kelleher tells how Southwest Airlines used this strategy to pull ahead in one of the most competitive markets around.
Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, How to Think Like the World's Greatest Marketing Minds is your key to communicating more effectively with customers and reaping the benefits that will follow.
What if you had a direct link to the minds of the marketing masters? What if the leading thinkers in the field could share how they faced and dealt with challenging business situationsletting you learn from their mistakes before you have to make critical decisions about your own company? Imagine how you could turn slow-moving products into bestsellers . . . increase your profits exponentially . . . and perhaps find your own place in business history.
How to Think Like the World's Greatest Marketing Minds brings together the men and women who have defined the art of marketing, revealing how they overcame obstacles, grasped business opportunities, and eventually built multi-million dollar empires. Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the expertsfrom Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson,
You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.
With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:
Build an irresistible branding strategyjust as Phil Knight did with the infamous Nike "attitude". Boost sales of your product by recognizing and understanding the consumer's unique bond with the brandvital advice from Sergio Zyman, former marketing chief at Coca-Cola. Maximize merchandising and pursue positive publicity. That's how Martha Stewart found credibility and prestige and built brand recognition. Think and act small and you'll likely achieve extraordinary growth. Herb Kelleher tells how Southwest Airlines used this strategy to pull ahead in one of the most competitive markets around.
Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, How to Think Like the World's Greatest Marketing Minds is your key to communicating more effectively with customers and reaping the benefits that will follow.
Turner, Marcia Layton - Personal Name
658.8 TUR h
0-07-136070-0
658.8
Printed Book
Inggris
McGraw Hill
New York
xvii + 190 hlm
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