Kevin and Jackie Freiberg profile the secrets to success of ten highly successful but unconventional organizations and their leaders.It is enlightening to know that while these companies belong to diverse industries, their brand of gutsy leadership, culture and philosophy share a common thread and are the very reasons for their remarkable successdespite a very challenging business environment.The Freibergs unravel seven gutsy secrets that is nothing too complex that cannot be replicated by other companies. Nevertheless these qualities require lots of guts to copy and hence, can only be role-modeled by truly gutsy organizations.The authors Kevin and Jackie Freiberg unravel seven gutsy secrets that is nothing too complex that cannot be replicated by other companies. Nevertheless these qualities require lots of guts to copy and hence, can only be role-modeled by truly gutsy organizations.They go on to tell that gutsy companies and their leaders are not the typical, mainstream, bureaucratic organizations that adhere strictly to structure. Highly differentiated, these companies think out of the box when it comes to managing their business.There are other points as well which they point out to that are essential qualities of gutsy companies. To summarize it the authors try to encourage people to think out of the box and not be afraid of making bold decisions.