Creative management, much new material has been assambled and made available to the general public for the first time. While the techniques of commercial persuasion are an important element, a great deal of the content goes beyond into the broader considerations of management, personal development and the joys and frustations of simply working for a living.

This book is not only for the manager; it is a book of much wider relevance. Its predecessor volume was often passed on by parents to their college-age children and it was recommended reading in a variety of courses in english, business management and advertising.

Much of this book is personal. Much of it is philosophical with out being pontifical. Most of it is downright funny